Starting this current season, Honeycrunch presents itself in a new look: with a new brand identity, the apple brand prepares itself for the future.
Campaign visuals in black and white with people transmitting an all new ”joie de vivre” re-stage the red and crisp apple encouraging people to, quite literally, “take the best bite out of life“.
In order to answer to higher demands, we have planned to increase our apple production by 50% within the next three years.
Honeycrunch® apples have been grown in France since 1994 and have made their home in the Loire Valley. In 2016, however, they are set to return to their roots: This variety was developed by the University of Minnesota, USA in 1974, and was brought over to France to be...
Honeycrunch is proving very popular with our Swedish neighbours. In a recent survey conducted in 81 stores belonging to a major Swedish chain, Honeycrunch apples scored a tremendous 8.3/10, making them one of Sweden’s favourite apples. Consumers were particularly...
As in previous years, you are warmly invited to come and taste Honeycrunch for yourself at the International Agricultural Show 2016. The Honeycrunch Team look forward to meeting you in the Pays de la Loire area – Hall 3, Stand D020 – from February 27th – March 6th...
